![]() To foment revolution, with a drip-drip of snarky stories about corruption.” (2008, Wired) Earned degree in economics and politics from Oxford University Sold 2 tech companies for $50MM in 1999 “ He’s polite, quiet, and relentlessly confident, an effective poised leader whose true nature is amoral recklessness, an unrufflable libertarian and libertine.” (2006, NYMag) It is supposed to be the conversation that occurs between reporters at the bar after they have finished their stories.” (2006, NYT) “ On the rare occasions I ponder my legacy, I think I should set up gossip sites to cover countries like Russia and China. Nick Denton “ Blogs are likely to be better for readers than for capitalists.” (2006, NYMag) “ I always thought that you needed to know the code for finding out what was actually going on when you read mainstream publications. Sold to AOL for $25 million in 2006 Boutique Example: Gawker Media Known for crafting blogs carefully aimed at a deluxe niche readership. Known for high quantity (90 blogs created), low quality. Daily traffic is 150,000 page views, charges advertisers $5 CPM Record Label Example: Weblogs, Inc. Majority Leader Trent Lott’s racially charged comments. GAWKER CHIC: Lifestyle and Entertainment coverage told in narrative style 12 Titles 200 Contributors 20 MM Uniques (Quantcast) SIZE Educated Age adjusted affluent Influential Core: Adults 18-34 AUDIENCEīlogging History 1994: Justin Hall creates first blog, 1997: Jorn Barger coins term Weblog 1999: Blogger launches first free blog-creation service 2000: Boing Boing launches 2002: Gakwer Media launches 2003: Google launches AdSense, matching ads to blog content 2004: 32 million Americans read blogs 2005: Huffington Post launches $100 million worth of blog ads sold online 2006 Matt Drudge listed as one of Times 100 Most Influential People 2008: 115 million active blogs ģ Blog Business Models Lone Writer Example: Talking Points Memo Known for breaking news of Sen. ![]() GAWKER GEEK: Focus on technology and consumption.Agenda Timeline Titles Stats Uniques Pageviews Commenter Traffic Audience Demographics Blogging Industry Gawker Media Nick Denton Gawker’s Business Model Key Revenue (Advertising) and Expenses (Compensation) A Questionable Future Ġ2 03 04 05 06 07 08 Launched Sold Less than $50K revenue Gawker Content Media Productions created to serve Nike 3 Managing Editors quit, at, Nick Denton steps in Readers post 485,393 comments across 15 sites in February Gawker Media Timeline Comments enabled ![]()
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